Head of Performance Marketing

Key Responsibilities

Strategy Development

• Develop and execute a comprehensive performance marketing strategy focused on user acquisition, retention, and engagement.
• Align marketing campaigns with business goals, emphasizing ROI and CAC optimization.

Campaign Management

• Plan, execute, and optimize campaigns across key performance channels such as Google Ads, Facebook, Instagram, LinkedIn, programmatic advertising, and affiliate marketing.
• Manage and scale campaigns to drive high-quality traffic and conversions.

Data-Driven Optimization

• Leverage analytics tools to monitor campaign performance, extract actionable insights, and refine strategies.
• Continuously test and optimize ad creatives, landing pages, and funnels to improve conversion rates.

Team Leadership

• Build, mentor, and lead a high-performing performance marketing team.
• Collaborate closely with cross-functional teams (Product, Content, Analytics, and Design) to ensure cohesive brand messaging.

Budget Management

• Own the performance marketing budget, ensuring efficient allocation and spending to maximize ROI.
• Track, analyze, and report on budget utilization and campaign effectiveness.

Market Trends & Insights

• Stay updated on the latest fintech and stock market trends, as well as performance marketing tools, technologies, and platforms.
• Benchmark against industry standards to maintain a competitive edge.

Required Skills and Experience

• Experience: 4-5 years of experience in performance marketing.
• Expertise in Channels: Proven track record of managing multi-channel campaigns (SEM, social media, programmatic, affiliate, influencer marketing).
• Data Analytics: Strong analytical skills, with experience in using tools like Google Analytics, Mixpanel, or similar platforms.
• Creative and Strategic Thinking: Ability to craft innovative campaigns while keeping long-term goals in mind.